ECTS-Film is featuring heavy-clay as a modern building material

The film titled “Ceramics – modern life, modern buildings”, presented for the first time by ECTS, the Working Group of European Ceramic Technology Suppliers, at the “Heavy Clay Day” at Ceramitec, is now available on the Internet http://www.youtube.com/watch?v=iHHVukDb_kU&feature=youtu.be

Interested parties are invited to set a link to the film on their homepages. On request, ECTS provides the film in different sizes and qualities to all who intend to promote brick as a modern building material worldwide. The film is available in English and Portuguese. Other language versions are planned like Russian, Spanish, Arabic, Hindi and Chinese.

In many regions of the world, people lack information on how clay-bounded building materials can be produced and applied in a resource-efficient way. This is where the film comes in. Aspects covered include aesthetics, energy-saving, the impact on indoor air quality, the good thermal insulation value as well as fire resistance of a building material which is well-proven, familiar and modern at the same time.

The film emphasizes the advantages of modern heavy-clay products, presents construction projects worldwide and gives a short description of how bricks are made today. Architects, builder-owners, planners of building sites, investors and scientists have their say in this film.