Standard Industries will combine Braas Monier’s operations with its European flat roofing business, Icopal, to form the largest manufacturer in the European roofing industry, with a diverse product portfolio of both pitched and flat roof technologies.
The new name for Standard Industries’ European operations will be “BMI Group”. The new logo draws on the heritage of both Icopal and Braas Monier, while symbolizing their now shared future. The existing local Braas Monier and Icopal brand names will remain a critical part of the joint operations. The group headquarters for the combined business will be in London.
Customers will benefit from the combination of strong brands and an extensive sales, service and marketing platform for the joint operations. Further, BMI Group’s offering will be enhanced by extensive investments in infrastructure and research and development designed to meet customers’ increasingly complex technology and logistics needs.
The BMI Group will be led by an experienced management team with balanced representation from Icopal and Braas Monier, comprising:
Tony Robson, Executive Chairman of Icopal, who will become Executive Chairman of the BMI Group
Georg Harrasser, Chief Executive Officer (CEO) of Braas Monier, who will become President of the BMI Group
Matthew Russell, Chief Financial Officer (CFO) of Braas Monier, who will become CFO of the BMI Group
Tom Anderson, Chief Operating Officer (COO) of Icopal, who will become COO of the BMI Group
Keith Sanders, formerly Senior Vice President (SVP) National Accounts, Sales Administration & International at GAF, Standard Industries’ North American roofing business, who will become SVP of Sales Strategy at the BMI Group
Braas Monier Building Group