Over half of the exhibition area of the 15th Expoanicer has already been acquired by 53 national and international exhibitors. The fair is taking place during the 41st Anicer National Meeting, which will be held this year between 15 and 18 August in the Exhibition Center Albano Franco, in the city of Campo Grande (MS). Anicer’s Marketing and Publicity manager, Márcia Sales, is very confident of the success of the event: “The figures from last year’s meeting gave more confidence, not only to our old exhibitors, but also to the new companies, many of which are participating for the first time,” she explains. In her view, the chosen venue has also eased the decision of the exhibitors. “The city of Campo Grande is very near important ceramic poles in Brazil and Latin America. Everyone is sure to do good business”, she bets.
Considered as the largest event in the sector in Latin America and the third largest in the world, the Anicer National Meeting is being held for the 41st time. Having been held in regional capitals such as Vitória, Salvador, São Paulo, Florianópolis, Belém and Belo Horizonte, it is now the turn of Campo Grande to welcome the participants to the National Meeting. Besides the excellent infrastructure of auditoriums, press rooms and VIP rooms, the trade fair with an exhibition area of 11 000 m² and the growing participation of companies, trade unions and associations from all parts of the world is one of the highlights of the event. This year the event has the sponsorship from the Federal Government, the Government from the State of Mato Grosso do Sul, the City Hall of Campo Grande, Sesi/Senai, Fiems, Sebrae, Banco do Brasil, Caixa Econômica Federal and BNDES.
Represented by Anicer – National Association of Ceramic Industry - the Brazilian building and heavy clay ceramics sector is the main supplier of material for masonry bricks and roofing tiles for both residential and commercial usage. The segment represents 4.8% of the construction industry, generating approximately 300 000 direct and 900 000 indirect jobs. According to IBGE (The Brazilian Institute of Geography and Statistics), the sector is made up of 6903 companies, with annual earnings over R$ 19 bill. (approx. € 7.5 bill.). Monthly, over 4 bill. masonry blocks and over 1.3 bill. roofing tiles are produced.