Morte presents its formula for success

Two characteristics define the Morte’s activities: its closeness to its clients and its commitment to the manufacturing of products of the highest quality, which maximize production capacity and client profitability.

In fact, over the more than 40 years the company has been around, it has maintained an attitude of constant innovation which has led to it becoming a reference point in the cera-mics industry. The company is also convinced of the idea of working side by side with the client, listening to their needs and demands and offering them clear,  effective and profitable solutions. The modular design of the dies, continuous research into abrasion-resistant materials such as tungsten carbide, together with a commitment to service and the talent of the team at Morte always working side by side with the clients have provided this company with a know-how that is arguably unparalleled.

A new product has recently been launched: the die washing machine. It is suitable for all types of die and it substantially improves their durability and profitability based on good maintenance.

However, the continuous innovation at this company is not exclusively focused on the area of production; rather it is also aimed at the client relationship model. For this purpose, the latest technology is employed to spread the word about the company‘s products. In this area, developments by Morte range from Ipad applications to the creation of a new multi-platform catalogue. In contemporary fashion, the company informs the ceramic sector about both, the company and the sector.

At Morte, the secret to its success  lies in a very simple formula:

S = (e + i) · Tp

             Cl

Where success (S) is equal to effort (e) + innovation (i) multiplied by the talent of the personnel (Tp) and divided by each client (CI) treated on a personal basis.

Hall B2, Stand 420

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