Wienerberger AG is acquiring the facing brick manufacturer Daas Baksteen B.V., a family-owned facing brick producer with a long track-record in the Netherlands.
Operating two production sites near the German border, the company generates revenues of about € 24 mill. and employs a workforce of 125 people. It produces high-end, high-quality facing bricks and clay pavers. In recent years, the family business also developed innovative facing brick solutions, such as ClickBrick and the ID Wall, in response to rising demand for sustainable and easy-to-install building systems. Accounting for more than two thirds of the company’s sales, the Netherlands are the main market for Daas Baksteen’s product portfolio.
“Daas Baksteen has a strong corporate and innovation culture, a well-known brand and a broad product portfolio ranging from classic high-end products to exclusive hand-formed bricks. In the Netherlands, we are observing a notable trend towards facing bricks of high quality which also meet high aesthetic requirements. With this takeover, we will be able to ideally supplement our product portfolio in this very area”, says Heimo Scheuch, CEO of Wienerberger AG, explaining the reasons for the acquisition.
Wienerberger generated revenues of over € 180 mill. in this business area in 2017, which positions the Netherlands as the fourth-largest brick market for the Wienerberger Group.
Wienerberger employs about 840 people in the Netherlands.