Delivers boost to economy – industry primed and ready to roll

The severe limitations on international air travel impacted both exhibitors and visitors at the Hannover Messe. The flight ban prevented around 300 exhibitors from arriving in time to set up their stands, with exhibitors from Asia and the Americas in particular unable to travel to Hanover. Visitor attendance from outside Germany was down by about half. The total visitor count of 150 000 was roughly 20% below the previous year‘s figure. Again, attendance from Asia and North America suffered the most.

At the close of the Hannover Messe, Deutsche Messe Managing Board Chairman Dr. Wolfram von Fritsch drew a positive conclusion: “Exhibitors have reported many promising talks on projects, investment plans and deals which will contribute to enhanced utilization of capacity over the weeks and months to come.” And he added: “Last year people came here in need of orientation; this year they came strictly to do business. Some exhibitors even managed to generate returns on a par with the boom year of 2008.”

4 000 innovations ­presented

Mainstays at Hannover Messe 2010 consisted of industrial automation, energy technology and industrial subcontracting, with well over 4 000 innovations being unveiled at the exhibition. This year‘s Hannover Messe, staged under the keynote motto of “Efficiency, Innovation, Sustainability”, attracted bookings from more than 4 800 exhibitors from 64 countries, matching the totals for the “boom year” of 2008.

The energy shows at Hannover Messe occupied around one fourth of the exhibition space. Over 1 100 companies were on hand to present with conventional and renewable sources the energy mix of the future, with displays covering the entire energy added-value spectrum – from generation, delivery, transmission and distribution to transformation and storage.

Another show making its debut in 2010 was CoilTechnica. Around 70 exhibitors were in Hall 6 to present technologies for the production of transformers, generators, coils and electric motors.

Once again, industrial automation was high on the agenda. Visitor interest was particularly strong for the “Efficiency Days“. Companies showcased their expertise involving energy efficiency in industrial processes in a series of presentations, discussions and guided tours over the five days of the show.

Hannover Messe 2011 will run from 4 to 8 April, occupying the entire exhibition centre, with a total of 13 trade fairs.


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