As the two big trade
shows Ceramitec and Tecnargilla were held in the same year in 2012, it was foreseeable that visitors would not attend both of them. And as expected, the number of visitors to Tecnargilla was indeed lower. The Claytech pavilion, where few participating firms of the sector were located, was not so well frequented as at previous fairs. The quality of the visitors, however, was strikingly high and rated very positively. Equipceramic sales manager Josep Pain: “Even if the number of visitors was somewhat lower than at previous editions, their quality was significantly higher. Our entire sales team is really satisfied with the results obtained.”
It would be welcomed if the organizers of the two trade fairs could come to an agreement to prevent the two events being held in the same year again. Exhibitors as well as visitors and organizers would benefit from this.