Wienerberger going next step in growth strategy: Strengthening renovation solutions through Italcer
According to a press release from 24. February 2026, Wienerberger has signed an agreement to acquire the Italcer Group, a globally active producer of ceramic solutions with manufacturing hubs in Italy and Spain.
Italcer: Outperforming markets with a strong decarbonization focus
Italcer is a multi-brand specialist focusing on the premium and luxury segments and generates annual revenues of approx. 350 million euros. The transaction is fully value‑accretive, supported by Italcer’s strong EBITDA margin of above 20 percent.
Italcer adopts sector‑leading sustainability practices and was the first European wall and floor tile producer to operate a 100 percent electric kiln. This is in line with Wienerberger‘s efforts to decarbonize the construction industry.
Strengthening renovation solutions
The transaction expands Wienerberger’s portfolio into the attractive premium facade systems market, strengthens its position in the European renovation segment in line with its diversification strategy, offers clear operational and sustainability synergies, and comes with a highly attractive financial profile.
For Wienerberger, the acquisition of Italcer is complementary to its existing business and offers unique growth opportunities, especially in the area of renovation where demand is on the rise. As part of its value-accretive growth strategy, the acquisition of Italcer is Wienerberger’s successful next step in executing this strategy, as its high-end ceramic solutions allow the company to further enhance its scope along the building materials value chain.
Well positioned to capture market recovery
In the mid- to long term, this transaction and in particular Italcer’s portfolio of facade applications will allow Wienerberger to meet rising demand for solutions for the entire building envelope when market recovery picks up.
As a global multi-brand specialist, Italcer generates 75 percent of its revenues internationally, providing a diverse portfolio of high-end ceramic solutions from extra-small tiles to large slabs to markets around the world. That makes it a perfect fit for Wienerberger’s strategy of championing shifting market dynamics. This approach has allowed both companies to deliver strong results in their international operations despite global macroeconomic challenges.
Graziano Verdi, CEO Italcer Group, will remain with the company and continue to drive the business forward.
About Italcer
The Italcer Group is a leading multi-brand specialist operating in the high-end design surfaces space, manufacturing top-quality outdoor and indoor ceramic products and employing nearly 1,200 people. Italcer has particularly been active in the small and extra-small tiles as well as in the slabs segments, experiencing significant growth.
Transaction Details
The transaction should be completed in the second quarter of 2026 and remains subject to approval by relevant competition authorities and the satisfaction of other conditions typical for a transaction of this nature. In a first step, Wienerberger will acquire 50 percent plus 1 share from Mindful Capital Partners, Miura Partners and their co-shareholders and will hold the option to acquire the remaining shares in the first half of 2027. The acquisition will be financed by cash-on-hand and bank loans. For the time being and until final approval by competition authorities, Italcer will continue to operate its business completely separately.
The takeover of Italcer is expected to generate strong synergies across the business, spanning the entire value chain from raw materials and production to technology, innovation and market access.
