The conference will have sustainability as general motto and part of our work program will be the development of a sustainable communication concept for our industry for the coming years. In course of the conference we will also invite you to participate in a guided city walk in the centre of Vienna. This oldest part of Vienna shows very clearly what sustainability means in context with fired clay products. All the buildings in the centre of Vienna were built with clay bricks and roof tiles and many of them are several hundreds of years old. Therefore clay bricks and roof tiles are an essential part of the cultural heritage of Vienna and - besides all ongoing discussions about energy performance and environmental aspects of construction materials – this should never be forgotten in the public discussion. As this is true not only for Vienna but for all European cities we should transport this message to politicians wherever we can. The TBE conference 2010 will hopefully provide you with some very good arguments in this discussion.
The challenges of implementing the principles of sustainable production in the brick and roof tiles industry can only be mastered by brickmakers in close cooperation with machinery producers and raw material suppliers. I have therefore invited all major suppliers to also participate and update us on their most recent innovations.
I hope that the foreseen program is convincing for many of you and I would really be pleased if we could reach a new record in number of participants!
Looking forward to seeing you all in Vienna on 21st and 22nd October I am