BAU 2021 in a digital format
BAU will take place in 2021 as a digital format. At BAU Online exhibitors can showcase their innovations between January 13 and 15, and present themselves to a global audience.
On September 30, 2020, Messe München announced BAU would not be held as a conventional trade fair in January 2021, but that it would not be cancelled entirely. On Friday, October 16, 2020, a poll of exhibitors ended – we had asked how they would like to present their products and innovations between January 13 and 15 in a much altered and smaller format. A clear majority of the exhibitors said that they wanted to concentrate on the purely digital concept.
Based on the results of this poll, the management of BAU has decided for 2021 to focus just on a digital format. This has the advantage that all resources can be concentrated on digital presentation options and a digital supporting program.
BAU Online will feature talks and discussions from the forums as live streams and as recorded videos – for a global audience. In addition companies will have the opportunity of presenting their products virtually in their own online sessions. To enable participants to engage with each other, there will be virtual networking modules within the digital format. The aim is also to integrate the traditional BAU Info Talks between trade journalists and exhibitors into BAU Online.
In 2023 BAU will take place again as normal, and it will include a digital offering such as is being implemented for the first time next January.
