Creaton concentrates on core business and invests in range for pitched roof accessories

As part of a strategic reorientation, the Etex Group has reorganized its roofing and fibre cement activities. As of January 2019, Creaton GmbH will focus as an independent corporate unit on the business with clay roofing tiles, concrete roofing tiles and pitched roof accessories and invest more in its own roof system components.

At the same time, the plan is to strengthen the traditional core expertise in fibre cement for roofs and façades and coordinate the sale of fibre cement products in Eternit GmbH.

On account of the pending strategic and sales changes, Creaton has decided not to exhibit at BAU next year.

El-Tec GmbH develops and produces original Creaton system accessories

Together with Winterhalder Selbstklebetechnik GmbH, a renowned manufacturer of industrial adhesive and sealing solutions, Creaton has established El-Tec GmbH headquartered in Wassenberg in North Rhine-Westphalia. In future, the joint venture, in which Creaton holds the majority stake, will develop and produce accessories coordinated with the Creaton range. The focus is on butyl sections, wall and chimney flashing tape as well as ridge rolls. The first product in the cooperation is the new universal aluminium connecting tape, which was premièred at the Dach+Holz trade fair in Cologne.

With the establishment of the joint venture, Creaton is planning to substantially increase the sale of accessories. Managing Director of the new El-Tec GmbH is Michael Hogg. He comes from the owner family of Winterhalder Selbstklebetechnik GmbH, which was founded in 1923, employs around 150 people and generated total sales of around € 35 mill. in 2017.

Creaton AG


Related articles:

Issue 2016-7 Strategic reorientation at Creaton and Eternit

Creaton as all-around supplier – also for concrete roofing tiles

Long known as a specialist supplier of clay roofing tiles, Creaton AG has broadened its base via strategic reorientation. The company is now emerging as a wide-assortment rooftop expert. The first...

Issue 2021-01 Creaton GmbH

Creaton becomes part of Terreal Group

Terreal, the French sector leader for roofing products and building envelope solutions, is taking over Creaton, a full subsidiary of the Etex Group. The merger with Terreal represents a logical...

Issue 2014-04

Creaton‘ Guttau plant to stop producing plain tiles

In reaction to a long, slow decline in the demand for plain roof tiles, Creaton plans to cease their production at the Guttau plant in Saxony as of mid-year. Continued availability of Guttau‘s...

Issue 2018-4

Sebastian Dresse – new managing director at Creaton

As of 1 July 2018, Sebastian Dresse has been the new managing director at Creaton. Sebastian Dresse managed Velux Deutschland GmbH for eight years. Prior to that, he spent eight years working in...

Issue 2014-01

Roof+Timber International showcasing innovations from the roof tile industry

The Braas roofscape experience Braas will be presenting their complete single-source roof system, including a wide variety of roof tiles like the new, improved Achat 10V curved interlocking tile....