Klaus Doll

Leading SMEs into the future

Medium-sized companies have a different culture than corporations. But their management culture must also change – partly because their employees and their expectations of leadership have changed.

Owner-managed small- and medium-sized enterprises (SMEs) usually have the following strengths:

They are customer-oriented and accustomed to providing service and carrying out small orders

They are quite agile in their everyday work, because the division of labour is less pronounced in them than in corporations

They and their employees react flexibly to new (customer) requirements

These strengths are often countered by the following weaknesses:

A systematic business development does not take place

There is no foresighted competence development

Further training takes place largely on an ad hoc basis


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