Sustainable and responsible production and its
communication

Our society is in the process of bringing about a change in its values. Climate change and, in concrete terms, energy and resource efficiency as well as recycling are taking centre stage. In respect of the built environment, however, many more factors must be taken into consideration: functionality, maintenance requirement and durability are the central components of sustainable construction. The current discussion in society – especially outside legislation – has created an environment in which future-oriented companies actively present their role in society. Besides documentation of the sustainability of their products, they are logically taking the next step. Product manufacture as well as the position of the company are communicated in regard to their ecological, economic and social responsibility. The occasional sustainability reports by large companies have now given way to a broad wave of communications activities on corporate social responsibility (CSR). With regard to construction product manufacturers, with the FSC and PEFC label of the timber industry, seals of approval that have been positively acknowledged by society are already available. New is CSC certification (Concrete Sustainability Council) of the cement and concrete industry. These marks address especially sustainable resource management as well as awareness of social responsibility in product manufacture – areas in which the clay brick and tile industry has been taking a pronounced sustainable approach for years now.

Against the background of the current issues in society, this must urgently become part of the industry’s overall communication – and it must be documented verifiably.

Hans Peters, Institut Bauen und Umwelt e.V., Berlin

x

Related articles:

Issue 01/2009 Technical Paper

Houses of sustainability

1 Belgium – a country of bricks Belgium is a country of bricks! It is also said that “Belgians are born with a brick in their stomach“ – a saying which bears testimony to the interest this country...

more
Issue 06/2021

Clay panels promote sustainable building and climate protection

Shortages of raw materials, rising material costs and debates about sustainable buildings dominate the German construction industry. More than ever, building materials of various types and origins are...

more
Issue 03/2012

Education Centre Nyanza, Rwanda

The importance of clay brick as a material is clearly reflected in many different ways at the Education ­Centre built in Rwanda with 575 000 locally formed and fired bricks. Bricks have been used for...

more
Issue 02/2022 Schlagmann Academy

No two-class society in public construction

After more than 20 years of the Masonry Congress, on account of the Covid pandemic, this year’s branch event organized by Schlagmann Poroton was held as a live stream for the first time. In a new...

more
Issue 2/2020 Hannover Messe, probably 13 to 17 July 2020

How change becomes growth

The manufacturing industry worldwide is grappling with the twin challenges of technological change along with economic and political uncertainty. With its keynote theme of Industrial Transformation,...

more