KELLER HCW repositions itself

According to a press release dated 29 July 2025, KELLER HCW, a supplier of turnkey plants, machinery and equipment for the heavy clay industry based in Ibbenbüren-Laggenbeck, intends to strategically realign its business and lay off more than half of its workforce.

KELLER HCW plans to focus its service portfolio on its core competencies

KELLER HCW will focus its portfolio on its core competencies and exploit new opportunities to create added value for its customers. The company is focusing its activities on growth markets and leveraging its existing technological expertise to drive forward the electrification of kilns, the decarbonisation of existing plants and the development of energy-efficient process technologies. This includes innovative solutions for drying and firing processes that reduce energy consumption and CO₂ emissions in line with global climate initiatives.

In addition, KELLER HCW will continue to develop and produce innovative grinding machines, cutting machines, palletising systems and film stripping machines – technologies that are indispensable for many industries and will continue to form a central part of the product portfolio in the future.

Turnkey plants for the manufacture of heavy clay products will no longer be offered in the future. This plan only affects complete plants and machines that were developed and delivered as total solutions (plants).

As part of this reorganisation, the current ‘Heavy Clay’ (HC) and ‘Spare Parts and Services’ (HC SPS) divisions will be merged into the new ‘Keller Technologies & Services’ (KTS) division. All existing customers of the HC and HC SPS business units will be served by the KTS team in the future. This change will optimise processes and improve service for the company's customers. KELLER HCW will fulfil all current contracts and obligations.

 

Strategic realignment to strengthen KELLER HCW's expertise

With this focus on its portfolio, KELLER HCW is responding to market developments and the difficult economic conditions of recent years. As part of the realignment, the number of employees must also be adjusted to future requirements. Negotiations with the works council have already begun in this regard. Around 120 jobs are to be retained at the Ibbenbüren site. The aim of the realignment is to strengthen KELLER HCW's expertise so that the company can offer its customers even greater added value in their projects.

KELLER HCW CEO Andrea Pasquali: "Just like our owner, I am firmly convinced that we will be sustainably successful with our future focused orientation. The KELLER HCW teams remain committed to supporting our customers' goals and expanding our partnerships and shared success."

KELLER HCW is part of the French Groupe Legris Industries.

Related articles:

Issue 2/2014

Keller HCW celebrates 120th anniversary

The internationally operating machine and plant manufacturer Keller HCW in Laggenbeck is celebrating its 120th anniversary this year. It is with pride that the staff and also the community of...

more
Issue 4/2011

Keller HCW opens subsidiary in Moscow

In November 2010, Keller HCW GmbH opened its new subsidiary OOO “Keller Vostok” in Moscow. Keller HCW is therefore in a position to handle plant upgrades, modifications and the supply of spare and...

more
Issue 06/2010

Together with Keller on the road to success

In April 2010 Keller HCW sent a letter to its customers, suppliers and employees, informing them about the new, forward-pointing structure of the Group Legris Industries. Alongside the two existing...

more
Issue 2/2019 Rieter Morando GmbH

Merger strengthens well-known brands Rieter and Morando

In December 2018, Keller HCW GmbH transferred its “clay preparation and shaping” business to the new company Rieter Morando GmbH, located in Constance, where the headquarters of the historical...

more