Creaton: An exceptional year 2014 comes to a conciliatory end

The sensational start in 2014 gave Creaton AG an exceptional increase in sales in the first six months. But the boom was followed by a sobering up: the cool down in demand over the second six months was stronger than expected in the refurbishment sector, which is of key importance for Creaton. With € 209.8 mill. (forecast), Creaton reached around the turnover of the previous year (–0.5%). Foreign sales developed very encouragingly with +16.3% (compared to 2013), sales on the domestic market fell by 6.4%.

The “Maxima” large-size roofing tile, which had been reworked following the fire at the Malsch site in January 2013, increased by more than 4 mill. units. But the new ­“Titania” from the clay roofing tile plant in Poland was also successfully positioned on the German market. The sale figures were promoted by the development of the “Creaton | DachProfi” premium trading line for roofing professionals. Within two years, the number of distributors in this scheme rose as planned to 125. With this concept designed for intensive cooperation in sales, the joint sales with the “Creaton | DachProfis” could be increased by 7%. In 2015 there will be continuations and further development stages of this concept.

Creaton AG headquartered in Wertingen produces clay products at nine sites with a total of 14 plants. The company employs around 1000 people and the majority share is owned by the internationally operating Etex Group in Brussels, Belgium.

Creaton AG


Related articles:

Issue 2020-1 Creaton AG

Roofing tile production shut down at Malsch site

The clay roofing tile plant at the Malsch site was closed at the end of 2019. 56 jobs have been affected by the shutdown. There are plans to maintain the loading yard and dispatch at the site. At...


Creaton presents “Mikado” and “Galant”

Creaton is presenting a bundle of new products at BAU 2015. The new “Mikado” smooth clay roofing tile, available from spring 2015, impresses with its understated elegance and a particularly...


Creaton aims to further increase exports

With an EBIT of € 14.4 mill. in 2013, Creaton was able to increase its earnings by more than 4% compared to the previous year (2012: € 13.8 mill.), even if with € 210.8 mill. in sales, the company...


Creaton AG: “MZ3 New” flat roof tile

The “MZ3 New” flat roof tile from Grossengottern will be introduced in optimized form from the first quarter of 2017. Key feature of the clay roofing tile is its excellent interlocking. Pronounced...

Issue 2012-12

Field-oriented further training from and with Creaton

The clay roofing tile manu­facturer Creaton has established the new Creaton | Campus further training institute for its partners in the roofing trade. The goal is to convey professional know-how...