Keller very satisfied with Brazilian Anicer event

As in 2010 and 2011, the
Keller companies took part at this year’s Encontro Nacional trade fair with their own stand for the third time. The event hosted and organized by the Brazilian association Anicer (National Ceramics Industry Association) was held from 15 to 18 August in Campo Grande/Mato Grosso do Sol. It was perfectly organized and attracted many visitors not only from Brazil but also from neighbouring countries as well. Keller HCW Area Sales Manager Martin Peters therefore feels quite confident that the days spent at the fair, though long and exhausting, were worth the while: “The frequency and quality of visitors on our stand was very good. Even at times when the visitor flow had slowed down at other stands we were blessed with very interesting and highly qualified talks.”

morando Area Sales Manager Giorgio Bigi agrees that the fair was a total success: “While European media is consumed with news about economic recession, the Brazilian market is booming. Latin American brick manufacturers showed great interest in our state-of-the-art machinery and plants. The talks held at the fair give rise to optimism.”

Senior Sales Manager ­David Martin, who has manned all the stands at Encontro Nacional since the start, is positive that Keller will also attend next year’s Encontro Nacional which will be held in Recife/Pernambuco: “In the course of the last years we have been able to raise brand awareness and attract new customers in South America. Thanks to numerous references, machinery and plants made by Keller are sought after and well known in the market place. By attending next year’s fair we plan to further consolidate our market position in Latin America.”


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